Åsa Heiden

This author has written 116 articles

Patent Management in the 21st Century

We’re delighted to share that Severin de Wit and CIP’s Co-Director Ruud Peters have contributed the chapter “Patent Management in the 21st Century” to the new Edward Elgar volume A Modern Guide to Patents.

In the chapter, they argue that:
✨ Patent quantity does not equal patent value.
✨ IP strategy should align with business strategy—not the other way around.
✨ Companies must select the appropriate IP value model (exclusivity, commercial, mitigation, liberty).
✨ ROI on patents must be quantifiable.
✨ AI, data, and tech convergence are fundamentally transforming invention, ownership, and enforcement.

In short, patent management has entered a new era that requires proactive strategies, more precise portfolio decisions, and a clearer understanding of value.

Link!

 

CIP FORUM 2025 completed

At CIP, we are grateful to everyone who participated in the 25th Anniversary CIP Forum 2025. Thank you for being part of the celebration – you’re support on this long and winding road has made all the difference!

The launch of Connecting the Dots

CIP is happy to announce the launch of its new blog series, CONNECTING THE DOTS, as part of its 25th Anniversary year. The series will feature many of the classic concepts and insights developed through its education, research, and collaboration activities with leading actors in the field of IP strategy and policy. The content will be short and thought-provoking with the goal of inspiring both reflection and action. We not only welcome your feedback, but see it as critical to understanding what the real obstacles are that block progress.

Enjoy the first post, “How you define IP determines how you manage it” by Bowman Heiden and Ruud Peters. Stay tuned for the next edition!

Completion of BIP 2025

CIP’s Business of Intellectual Property executive education program for 2025 completed its second and final module this week. On the first day, the thirty IP and business professionals shared the results of their Home Company Assignments, focused on integrating a value-center focus at the core of their corporate IP activities with expert feedback by Ruud Peters. The second day introduced different perspectives on how to view intellectual property management from the business leadership lens of competitive advantage (Bowman Heiden), the digital transformation lens of data and AI (Maaike van Velzen), the technology-centric lens to IPR management (Roberto Castagno), and finishing with an Intellectual Asset Management framework and method for strategic management in the knowledge economy (Bowman Heiden). On the third and final day, Nigel Swycher shared his insights and led a workshop on Evidence-Based Decision Making, drawing on his extensive career as an IP lawyer and 10-year tenure as CEO of CIPHER, where he has worked with IP executives worldwide.

We would like to thank all the participants for their hard work and the BIP Faculty for delivering another great program. We will shortly announce the dates for BIP 2026 as well as several new programs building on CIP’s value-centric approach to strategic IP management.

First module of BIP completed

Last week we completed the first module of the Business of Intellectual Property (BIP) executive education program at @Center for Intellectual Property. The program was attended by 27 participants representing diverse industries with the common goal to increase the value creation potential of IP for their businesses. This first module was delivered by CIP Co-Directors, @Bowman Heiden and @Ruud Peters, with their characteristic tough-love approach based on their over 60 years of combined experience from industry and academia. The participants will now apply the new frameworks in the context of their own companies to internalize what they have learned in support of practical strategic decision making and share their results at the beginning of the second module.

WIPO-U.S. Summer School on Intellectual Property

The WIPO-U.S. Summer School on Intellectual Property is a two-week course that offers a practical overview of IP law in the United States and attracts students and young attorneys, industry professionals, and government officials from around the world.

The Summer School is co-organized by the World Intellectual Property Organization (WIPO)—the United Nations agency focused on IP law in international markets—and IPPI: The IP Policy Institute at The University of Akron School of Law, a Washington, D.C.-area based organization and WIPO’s exclusive U.S. partner for the Summer School program.

June 2-13, 2025 | Weekdays only
Hosted live online via Microsoft Teams
Time zone: Eastern Daylight Saving Time (EDT), GMT-4

CIP FORUM 2025 – registration open now!

We are very happy to announce that registration is now open for our 25th Anniversary event, CIP FORUM 2025, which will held in Gothenburg Sweden on September 29-30. Information on the draft program, venues, and recommended hotel are available. Further announcements of confirmed speakers and specific sessions will be forthcoming shortly. Limited sponsorship opportunities are also available, so please contact us if you are interested to collaborate and support this milestone event.

MORE INFO AND REGISTRATION HERE

The Business of Intellectual Property – Registration open now!

The registration for CIP’s exclusive executive education program, The Business of Intellectual Property, is now open for 2025. The program takes place in two 3-day modules on June 16-18 and Sep. 1-3 in Gothenburg, Sweden. Participants in the program are primarily from our CIP Partner firms, but each year we reserve 5 open places for companies that are interested to raise the level of their IP management from a strategic business perspective.

The co-faculty directors for the program are Ruud Peters and Bowman Heiden with over 60 years of combined experience working with industry to develop business-driven IP organizations, strategies, and operations that are focused on creating business value as the North Star. The program is taught in our “patented” tough-love approach designed to instigate meaningful development that greatly increases the value and importance of IP in your company. More information can be found on our website.

Warsaw SEP Conference

CIP Director, Bowman Heiden, participated in the Warsaw SEP Conference on Regulatory and Enforcement Developments for Standard Essential Patents on March 6th. His panel session was focused on Assessing policy and legislative efforts related to SEPs, where he provided his views on how SEP-enabled markets are already highly regulated by collective private action, where remaining inefficiencies are best addressed by further innovative market actions as opposed to a heavy governmental regulatory regime. He was joined on his panel by Taraneh Maghame, Rudi Bekkers, Robert Pocknell, Josef Drexl, and moderated by Corin Gittinger.