Ruud Peters joined Bowman Heiden recently to deliver the first module of the Business of Intellectual Property executive education program at CIP this month for 30 industry participants from our partner firms. The program is focused on building a business mindset and teaching a set of models and tools that ensure IP management is driving business value. Ruud’s extensive board-level commercial experience with IP offers a unique experience to learn from one of the world’s most knowledgeable and entrepreneurial IP executives.