In the past, companies mainly managed physical assets. This is no longer the case. Today, competitive advantage arises just as much from a company’s ability to manage its intellectual assets.
For companies competing in an increasingly knowledge-based economy, understanding the strategic and commercial aspects of Intellectual Property (IP) has become a critical factor in creating value and in building market positions.
The program is backed by the Center for Intellectual Property (CIP), delivered by a solid academic faculty and industry faculty with experience from both SMEs and multinational corporations. We have chosen to concentrate on technology, knowledge, and business management aspects of IP, rather than legal detail.