CIP is 20 years old this year. What are the major changes that you have seen in the IP world over the past 20 years?
I think the one major change I have seen is the recognition of the value of IP by not only the C-suite but also the financial community-at-large (i.e., “Wall Street”). When I started practicing IP law over 20 years ago, it was still seen as some niche area of the law with little business value. This has obviously changed in the last two decades.
What do you see as the major IP changes or challenges for the next 20 years?
In the next 20 years, I see one main challenge in the IP space (and this is something that remains unsolved since I have been in this field): How do we get more certainty around the value of individual IP assets and then bring liquidity to such valuations. Still, today, that remains a challenge!
What advice do you have on how to manage IP in times of crisis?
There is no doubt that in times like this, managing IP has to revolve more around trade secret identification and protection! This is due to the fact that we are living through a time of massive layoffs, heightened job uncertainty, and increasing opportunistic job-switching. The historical and typical approach of focusing solely on patents will not work!
Will this current crisis create changes in how IP is used or managed and, will it last beyond the crisis?
I sure hope it does! In times of crisis, people get more innovative. These “people” cannot be limited to IP clients. It has to apply to the IP industry (i.e., the lawyers, agents, service providers, etc.) as well!!!
About Raymond Millien’s role
As CIPO at Volvo Cars, I am responsible for leading the Intellectual Property (IP) department, and I am also the MD of our corporate venture capital arm. Thus, I would sum up my role by saying the teams I have the fortune of leading try to be an effective business partner in driving the growth of Volvo Cars. This is done by identifying, protecting, monetizing, and investing in the IP rights surrounding our brands, those resulting from R&D, and complimentary startup technologies and solutions.