One question that often arises with consumer devices that incorporate technologies and IP, is how to value those technologies, especially in complex products that incorporate many different high technologies. The panel will look at this question from an economic point of view. Economists, scholars, and thought leaders will share their views and expertise to shed light on a complex and yet important consideration for IP transactions and licensing in the consumer space. Market dynamics and industry practices will be discussed, as well as practical considerations for licensing and tech transfer professionals.
Moderator: Bowman Heiden (Co-Director, Center for Intellectual Property)
– Anne Layne-Farrar (Vice President, Antitrust & Competition Economics Practice of CRA)
– Suzanne Harrison (Founder & Principal, Percipience LLC)
– Nikolaus Thumm (Research Associate, Technical University Berlin)
– Ruud Peters (Peters IP Consultancy B.V. / Former Chief IP Officer & EVP, Royal Philips N.V.)
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