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Yuejun Sun And David Lager

Yuejun Sun and David Lager

SPRING 2021

Company: Koninklijke Philips N.V.
Location: Eindhoven, Netherlands. The internship was carried out at the IP&S department on distance due to the COVID-19 pandemic.
Time period: From January to the end of June 2021

We are Yuejun Sun and David Lager. We have both graduated from the ICM track at Chalmers School of Entrepreneurship in June 2021. We wrote our master’s thesis in parallel with conducting a CIP internship at Philips, where we gained valuable experiences. Here we want to tell you about it.

The internship topic we explored was named “The Role of IP in a Data-driven Business Model”. At Philips, we examined how data-driven business models are interplaying with IP assets. The study was done by collecting and analyzing case studies both internally at Philips as well as competitors’ data-driven business cases. We started by learning the different business clusters within Philips’ organization and from that identified interesting business cases. Then we searched and studied competitors’ cases to identify similarities and differences about their data-driven business models and utilization of IPs.

In order to explain the result clearly, we established the TVID-framework (Technology, Value, IP, and Data). This framework was then adopted to the case analyses to present the interlinkage between technology assets, intellectual properties, and value creation activities in a data-driven chain. By utilizing the TVID framework, we summarized which Technology assets and IPs were essential in different parts of the data-driven value chain and the findings helped us to understand the competitive advantages concerning IP strategy.

Even though this internship has been performed on distance due to the Covid-19 situation, we have experienced a strong inclusion from IP&S colleagues and Philips as an organization. We have appreciated the international environment surrounding the department with colleagues located all over the world, even though it required us to think twice regarding time zones before sending out meeting invitations on Teams.

The CIP internship has provided us with the opportunity to learn how Philips innovates and how they transform businesses into the digital era and shaping their competitive edge. By working as interns at a company like Philips, which has a well-known innovation tradition and global presence in different technological areas, we also got confirmed that our ICM education provides us with the right knowledge and advanced tools and models, which enables us to perform from day one.

Overall, it was no doubt a perfect internship and master thesis project for us to complete our study!