Chairperson:
Kent Richardson, CEO Richardson Oliver Insights; Partner ROL Group

Discussants:
• Nigel Swycher, CEO, Cipher
• Cassandra Derham, Senior IP attorney, Head of Technical IP, Amadeus Intellectual Property
• Jard van Ingen, CEO, and Co-Founder, Focus

Description:
The session will discuss how analytics is transforming the profession of IP management in an era of global, digital transformation. With diverse backgrounds, the panelists will cover the following topics: (1) How IP analytics have been brought into business decisions; (2) The need for adaptability of those in the IP management industry; (3) How introducing analytics is as much about change management as it is about the underlying analytics; (4) How IP analytics provides a competitive advantage to those able to incorporate them into their decision making process. For those managing IP, or new to the field, the panel session will provide guidance on how to adapt to the changing landscape presented by IP analytics.