Watch our partners at Konsert outlining the challenges IP managers face in the sustainability transition. As the societal need for rapid diffusion and scaling of green innovation continues to increase, IP has a critical role to play to:

• support collaborative development of sustainability innovations;
• support setup and governance of sustainability-focused business ecosystems; and
• enable new green business models

To take on this role, IP departments must find ways to evolve their capabilities in relation to both IP strategy and operations. At the top of the list: achieving a close integration of IP into the business-strategic dialogue.