CIP recently welcomed 33 participants from a diverse group of technology firms to its Business of Intellectual Property Executive Education in Gothenburg. The first module, which is focused on building an IP value mindset, was led by Ruud Peters, who is the co-faculty director of the program together with Bowman Heiden. At CIP, we regard Ruud as the G.O.A.T of value-driven IP management given his enormously successful track record building the IP & Standards organization at Philips and launching many entrepreneurially IP-related ventures during his tenure. Here, in the picture, Ruud is sharing his wisdom with his classic tough-love approach. The second module will be in October, where the participants will present their home company assignment and broaden their thinking of IP from a strategic business management starting point. More to come!