First module of BIP completed
Last week we completed the first module of the Business of Intellectual Property (BIP) executive education program at @Center for Intellectual Property. The program was attended by 27 participants representing diverse industries with the common goal to increase the value creation potential of IP for their businesses. This first module was delivered by CIP Co-Directors, @Bowman Heiden and @Ruud Peters, with their characteristic tough-love approach based on their over 60 years of combined experience from industry and academia. The participants will now apply the new frameworks in the context of their own companies to internalize what they have learned in support of practical strategic decision making and share their results at the beginning of the second module.